The company is the brainchild of Mr. Kenny Low, company Managing Director and Founder. Mr. Kenny Low has been actively involved in the confectionery industry since early 90’s before embarking on his own business. A self-believer an innovator himself has led the company to develop many successful products that is now available and marketed both domestic and internationally. Presently the company has three core product categories which are hard boiled candy, tablet candy and gummy candy.
In 2007 the company envisioned in introducing value added products hence the company undertake Doraemon candy licensing, Doraemon from Japan is an all-time favourite cartoon and had a strong brand presence in Asia consumer market. The licensing enable the company to explore further on new product developments and enhanced with value added formulations, such as Doraemon Natural Pop, formulated with natural flavour and added vitamin C.
Delivering quality products has been one of our core pillar in our business model and the company constantly exploring and adopting industry best practices into the production and management process. We are now accredited with Halal by Jakim, HACCP, GMP and MESTI and carries these credentials in our products.
To further enhance the company strategic direction we had reviewed our strengths, weaknesses, the market opportunities and threats.
Envisioned to be premier choice of confectionery brand in Asia.
To create and offers lifestyle confectionery products.
Being a progressive and innovative company. We aim at developing and delivering our quality products that tantalise consumer taste but also bringing lifestyle into it.
We relentlessly make every effort to create lifestyle products that will inspire consumer’s needs and wants, bringing joy and excitement each time consume our products.
Delivering quality products has been one of our core pillar in our business model and the company constantly exploring and adopting industry best practices into the production and management process.
We are now accredited with Halal by JAKIM, HACCP, GMP and MeSTI and carries these credentials in our products. With all these renewed energies and direction we are embarking on a challenges to achieve a strong presence in the market place.
Nicko Jeep’s business units are comprised from 3 core markets, which are:
- Domestic market
- Export market
- Original Equipment Manufacturing (OEM)
In 2017, we have appointed an International Sports Celebrity as our Brand Ambassador. This is an important milestone in the continuing growth and success of our organization. This collaboration of Brand Ambassador is our commitment in spearheading our brand.
We are proud to introduce our Brand Ambassador is Ms Goh Liu Ying, 2016 Olympic Silver Medallist for Badminton Mixed Double. Aligning with our strategy to target adult’s candy market, by using the finest quality Himalaya Salt, we have developed into a unique Sports Candy that allows consumer conveniently enjoying and benefit of Himalaya Salt at any time. In the year 2017, we have launched this product into Malaysia market.